No matter what kind of research-led writer you are, your prose needs to be punchy. Like it or not we live in an attention economy so keeping eyes on the page (or screen) is vital to communicate the stories that deserve to be told.

Poets are maestros of pace, energy and emotion and work with astonishing linguistic economy. The worlds they conjure from only a few choice words meticulously arranged, are testament to how poems bloom in reader’s imaginations.